what is Blue Hen Collective?

Blue Hen Collective is devoted to driving revenue for Blue Hens student-athletes and positioning University of Delaware Athletics to have great success in the next chapter of college athletics. Through Blue Hen Collective, the most passionate Blue Hens fans and businesses can engage with University of Delaware Athletics and its student-athletes like never before and ensure our winning ways continue in University of Delaware for years to come. By becoming a Blue Hen Collective member and/or partnering with Blue Hen Collective to grow your business, you are contributing to the long-term success of University of Delaware Athletics.
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Frequently asked questions

ARE CONTRIBUTIONS TAX DEDUCTIBLE?
Blue Hen Collective is not a 501c3 tax exempt entity. As such, contributions to Blue Hen Collective are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, go to the Contact page. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Blue Hen Collective as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Logon to your account and then go to the Account page for instructions.
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against University of Delaware values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Blue Hen Collective seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
IS BLUE HEN COLLECTIVE AFFILIATED WITH THE UNIVERSITY?
No, Blue Hen Collective is not affiliated with the University of Delaware in any way. It is a third party created to work with the University of Delaware student-athletes.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES THE UNIVERSITY OF DELAWARE?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at the University of Delaware, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Got to the Contact page to get started.
WHAT TYPES OF NIL OPPORTUNITIES DOES BLUE HEN COLLECTIVE HELP ACTIVATE?
Blue Hen Collective offers University of Delaware student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Blue Hen Collective seeks to provide equal opportunities for both male and female student-athletes.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of Blue Hen Collective can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).